CASE STUDY I

Louis Vuitton Fragrance Campaign

In a special case study project, The Power of Pleasure created a unified fragrance campaign for the Parisian house of Louis Vuitton.

Louis Vuitton, the world’s leading luxury company, began as a purveyor of custom-made travel accessories for Europe’s most privileged people. In that spirit, this campaign expands on the idea of literal travel to metaphoric travel — for example, of the mind, the eye, or the heart.

There are a number of common touches shared between these student spots that help identify the project as a unified campaign, including its most important communication goal — to express the multiple meanings of the name of each fragrance.

Other common touches used to create a unified style include: color as a communicative device; custom opening and closing graphics; and the repetition of visual elements, such as circular shapes, closeups of eyes, expansive skies and flares of light.

Most importantly, the campaign utilizes a consistent ‘voice’ achieved through the vocal talents of a single actor across all spots.