LOUIS VUITTON: “ARE YOU ALIVE?” CREATIVE BRIEF

CŒUR BATTANT, a VUITTON fragrance for women, extends the idea of physical travel to intimate journeys of the heart.

CŒUR BATTANT translates into English as ‘A Beating Heart’ or ‘Heartbeat’, referencing the human physical response to life, love, desire and sometimes, heartbreak.

CŒUR BATTANT explores intrinsic questions of why and how we care for each other, our interdependence and interconnectedness, and the romance of being human.

This is a perfume that symbolizes romantic and spiritual love.