COURSE DESCRIPTION

Sensuality, persuasion and pleasure are at the core of almost every effort in the worlds of entertainment, advertising and marketing. In order to ignite desire and create brand awareness in consumers and audiences, it is necessary to speak in symbolic visual terms.

A curated selection of films, advertising campaigns, photography, brand materials and ‘brand codes' will be examined in order to form an understanding of the traditions of the art of visual seduction and how such traditions constantly evolve in response to society’s ever- changing conditions and values.

Students will create concepts, research documents, mood boards and a short film, the focus of which will be an instructor-assigned luxury brand communication project.