LOUIS VUITTON: “THE CALM BEFORE THE STORM” CREATIVE BRIEF

ORAGE, a VUITTON fragrance for men, extends the idea of conventional travel in two directions at once – through the heavens and to the more intimate realms of the human heart.

ORAGE translates into English as ‘Thunderstorm’. Nature’s forces, not unlike our passions, can suddenly gather with epic power.

ORAGE explores questions of our place on earth and looks at thunderstorms as a metaphor for relationships of the heart.  

This is a perfume that juxtaposes human emotion against wonder at the power of nature.