LOUIS VUITTON: “I HAD A MAP” CREATIVE BRIEF

ROSE DES VENTS, a VUITTON fragrance for women, extends the idea of everyday travel to journeys of self-discovery.

ROSE DES VENTS translates into English as ‘Wind Rose’, the name of the compass marker on maps of the old world which helped travelers navigate. The wind rose was a wayfinding symbol for those who wandered and searched.

This is a perfume that symbolizes a personal journey of exploration, growth and the eternal search for meaning and identity.