LOUIS VUITTON: “ONE PILL MAKES YOU LARGER” CREATIVE BRIEF

CACTUS GARDEN, a VUITTON fragrance for women and men, created in collaboration with Californian artist ALEX ISRAEL, extends the idea of physical travel to travel of the mind.

Cactus is the source of a mind-altering substance – mescaline – used for millennia to achieve altered states of elevated spirituality.

CACTUS GARDEN questions the subjectivity of reality and allows us to consider the interconnectedness of all life on earth.

A visit to the Mojave Desert, just outside of the city, is an LA classic. Are you ready for a head trip?