LOUIS VUITTON: “BLUE ORANGE GREEN” CREATIVE BRIEF

PACIFIC CHILL, a VUITTON fragrance for women and men, created in collaboration with Californian artist ALEX ISRAEL, extends the idea of physical travel to the majesty of an undersea journey.

PACIFIC CHILL recognizes the dichotomy of life in Los Angeles, where an overwhelming urban setting meets the immensity of the Pacific Ocean.

This is a perfume symbolizing nature’s ability to calm our response to the frenetic modern world in which we live. To, as they say... chill. How very Californian.