LOUIS VUITTON: “SUPERNOVA” CREATIVE BRIEF

L'IMMENSITÉ, a VUITTON fragrance for men, extends the idea of conventional travel to a journey of discovery – into infinite and unknowable sources of energy.

L'IMMENSITÉ translates into English as ‘The Immensity’. This could refer to the immensity of planet Earth, of the universe, of our feelings towards one another, or all three at once.

This is a perfume that reflects the scale of our place in the universe, the intensity of our relationships to others, to the world, and to the cosmos.