DIOR: “WHISPERS OF SILK” CREATIVE BRIEF

DIOR’S fragrance 'SOUFFLE DE SOIE' transports us directly into the world of Haute Couture elegance. “Soie” in the title of the scent refers to fashion’s most precious material – pure silk. It likens the luxury and sensuality of silk to the human touch.

“Whispers of Silk” is romantic, sensual, feminine, and presents that femininity through a genderless gaze. It represents the eternal dance of courtship and the intimate moments shared between lovers.

SOUFFLE DE SOIE in this context means whispered words of love and the extremely personal connections made between humans in heightened moments of seduction.

Desire, courtship, enchantment. Lighter than air... SOUFFLE DE SOIE.