DIOR: “A LOVE ACROSS TIME” CREATIVE BRIEF

DIOR’S 'OUD ISPAHAN', a fragrance for women and men, evokes the royal courts of medieval Persia, known today as Iran. The fragrance presents a romantic fantasy of the near-orient and its historical splendor.

The imperial palace at Ispahan, called Ali Qapu, was the residence of the Persian emperors of the Safavid dynasty. A place of overwhelming beauty that has, over centuries, inspired eternal love stories.

"A Love Across Time" captures the essence of this fairy-tale history, suggesting epic, enduring devotion.

"A Love Across Time" takes us on a symbolic journey across time into the world of medieval Persia, to a sensual palace filled with fragrant roses and exquisite reflecting pools. A sanctuary for regal romance.