GUCCI: “IT’S LIKE SUGAR!” CREATIVE BRIEF

GUCCI FLORA is an utterly feminine fragrance for women, named for Flora, the Greek goddess of fertility, flowers and, above all, youth. FLORA represents the season of spring – and stands as a symbol of nature’s eternal renewal.

The scent itself is simply delicious: candy-like and addictive. Much like the earworms of pop music, “It’s Like Sugar!” gets under your skin and demands constant replay.

Play, and play again; that’s the spirit behind this exuberant perfume. It’s like the wildest party; the one you dreamt of and never wanted to see come to an end. Who’s your goddess? FLORA.