HERMÈS: “FOREVER FREE” CREATIVE BRIEF

GALOP D’HERMÈS, a fragrance for women, is a tribute to the House of HERMÈS’ impressive heritage in custom saddlery and its celebration of feminine horsemanship.

The fragrance opens with the intoxicating scent of leather, suggesting images of freedom and wild gallops across open fields, contrasted by floral notes which add intriguing layers of softness and femininity.

“Forever Free” connects the House of HERMÈS’ illustrious past with the present, evoking the untamed freedom of a gallop, the thrill of the wind, and the elegance of movement.