DIOR: “WILD RIDE” CREATIVE BRIEF

"Wild Ride" for DIOR’S 'BALADE SAUVAGE', a fragrance for women and men, presents a concept based on its literal English translation, “wild ride”.

Our interpretation considers an atmosphere around supercars, speed and sex. In the world of "Wild Ride", when the rubber hits the road, it’s all about the thrill of the chase.

Here are the questions: where do the worlds of Parisian haute couture, luxury automotive design and high performance come together? Where does the excitement of the couture and sexuality meet the allure of victory?

Answer: The world’s most fabulous Formula One race, also known as the Grand Prix de Monaco: the ultimate wild ride.