RICK OWENS: “SHE WHO MUST BE OBEYED” CREATIVE BRIEF

From radical Paris designer RICK OWENS comes one of the world’s most expensive scents. Its dedicated to a rare creature in Owen’s universe, his wife and muse, Michelle Lamy. Owens imagines Lamy the queen of a tribe in a mythical place he calls LAMYLAND, a realm of imagination that exists somewhere between the Rub’ al Khali desert (also known as the ‘empty quarter’) and the rough and tumble urban desert of the South Bronx. Tribal. Mythic. Not without humor. LAMYLAND.