DIOR: “LET ME BE TOO MUCH” CREATIVE BRIEF

JOY by DIOR expresses the remarkable feeling of joy by offering an olfactive interpretation of light. Light is life. Without it, we could not survive, but there’s something else that’s essential, and that is the emotion of joy itself.

We don’t need joy to live; instead, we live to experience joy. That is our mission on earth. “Let Me Be Too Much” attempts to capture those feelings.

DIOR’S JOY is both luminous and precious. Its femininity shines through in the brilliant silver and radiant pink of its essence. The bottle’s cap resembles a spool of silver thread, a nod to the legendary dressmaking traditions of France’s most historic house of couture.