LOUIS VUITTON: “DREAMS ARE REAL” CREATIVE BRIEF

IMAGINATION, a VUITTON fragrance for men, extends the idea of physical travel to the travel of the mind. The thing that makes us most human is our ability to imagine things that do not exist, and to make them physically manifest.

IMAGINATION explores questions of what separates us from every other creature on the planet — our creative power, our vision.

This is a perfume that symbolizes the mind’s eye and the leaps of faith we make as we imagine new realities.