GUCCI: “GODDESS ON THE MOUNTAINTOP” CREATIVE BRIEF

GUCCI FLORA is an utterly feminine fragrance for women, named for the Greek Goddess of fertility and flowers, and represents the season of Spring – a symbol of nature’s eternal renewal and a reflection of her additional role as the Goddess of Youth. Presented in colorful packaging highlighting flora and fauna from the botanical print, originally designed by artist Vittorio Accornero in the 1960s, this sensual and feminine fragrance is intended to inspire and delight...