DIOR: “AN INVITATION TO ETERNITY” CREATIVE BRIEF

This sophisticated scent for men and women from legendary Parisian house of couture CHRISTIAN DIOR evokes an elegant and fearsome spirit in an intense evening fragrance.

The literal translation of EAU NOIRE into English is “water of darkness,” perhaps best embodied by those who dwell in darkness. One of the most prominent botanicals contained in this seductive fragrance is the flower known in French as immortel, or in English - “immortal”.

What kind of human love and what kind of romantic relationship can endure through centuries? What kind of being is capable of immortality? “An Invitation to Eternity” asks exactly such provocative questions.